ATA.ONE (formerly known as Air Ticket Arena) is a new cloud-based IT platform with a mobile application, which aims to enable flexible leisure travellers to place bids on desired flights and jump into unsold seats. The travellers will place bids on airlines, destinations, and desired departure days. The platform will match each traveller’s bid with a requested route, airline’s pre-defined requirements, and departure date. Successful matches are eligible for further processing on the airlines passenger service systems. The winning travellers will receive an e-ticket and flight information at least 24/48 hours before departure flight.
ITCompany will provide ATA.ONE with full general representative and sales services among its 20+ airlines client portfolio, with aim to streamline ATA.ONE service sales and marketing efforts which are currently in place for more than a year.